About the role:
OML’s agency team is looking for a Creative Director to lead our work at the intersections of all the opportunities that creative and culture represents. The team is tasked with creating campaigns that impact pop-culture while driving positive results for brands. The Creative Director will have the critical oversight of helping define how brands show up on the newsfeeds and timelines of audiences today.
You will be hands-on responsible for conceptualisation, development and execution of campaigns and pitches, getting your hands dirty wherever required. Owning brand presentations, being the creative point person on pitches, and collaborating strategically with other campaign team members – you must be able to operate autonomously as required while maintaining creative integrity.
The role requires the ability to dissect briefs; explain and present your point of view; and finally sell and defend your ideas, while remaining open to feedback and constructive criticism. This role is for you if you have a passion for using consumer insights to create bigger, better, and bolder campaigns.
Key responsibilities:
- Translate brand brief into inspiring creative ideas and campaigns to kick off and drive campaigns and pitches
- Build concepts based on insight derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviours, and cultural trends
- Work with the account management teams to think through the ask, the brief, the insight, the approach.
- Effectively plan creative solutions all through - concepting, writing and managing campaign output
- Creatively involved in end-to-end coordination and execution with third party like director, producer and vendors
- Work with the Business Development teams to handle creds meetings, client engagement opportunities, etc
- Conduct brainstorming sessions with the creative team, maintaining creative thinking to develop innovative and actionable creative initiatives
- Guiding young creatives and helping them upskill and learn
Qualifications and Prior Experience:
- A proven track record of building creative campaigns within a high-tempo agency, brand, or media house. You’ve spent a decade honing the Big Idea.
- You have a portfolio of work for global or large-scale regional brands that got talked about.
- Expertise in running full-scale campaigns from strategy to tactical execution. You are as comfortable leading an AV/Trailer or TVC/DVC as you are overseeing OTT content, DVCs, and long-form storytelling.
- You don't just watch content; you live it. You have a borderline obsessive love for entertainment and a ridiculous consumption habit that keeps you ahead of the curve.
- You possess a high-definition awareness of pop culture (both Indian and Global). You understand the nuances of the digital "off-beat" and the broader social trends that move people.
- You have a mastery of social best practices and a vision for how digital, mobile, and paid media should feel native, not intrusive.
- You have a proven ability to bridge the gap between human truth and brand objectives, building solutions that are rooted in deep consumer insights.
- You are a nimble thinker. While you can lead big-budget productions, you don't rely on them. You are resourceful enough to create something from nothing without needing a stacked staff for every project.
Our values:
- We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient
- We demonstrate honesty, excellence and commitment to success
- ‘It’s not my job’ is not part of our vocabulary, we even stuff envelopes
- We make mistakes, but only to learn from them to build resilience
- We take care of ourselves and our colleagues
- We are our own managers
- We are committed to equality and inclusion
- We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviours where possible
About OML:
Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment and in the artist-creators community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground-up. They won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.
Thank you!
Thank you for taking the time to go through the opportunity we have to offer.
If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name. (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)
We will get in touch with you if your profile gets shortlisted.
